Monday, 6 November 2017

Create Permanent SSL certificate

You need to get logged into your control panel, in that Select Domain info in the Domain Settings menu. Well, you can find them in the left menu. Now click on the Web Service field to Edit Your Web Options. Now, Scroll the form with a list of options until you locate section with SSL. You will find the Toggle ON/OFF button to enable the SSL. Afterwards, do Agree to charges, if there are any. You will see the form, in which there is option which is asking you, to Generate a temporary SSL certificate and certificate request. You will be asked for the confiramtion, click on the Submit button

  1. SSL Certificate Signing request. It includes the details that you submitted on the previous step. Use this request if you want to get a permanent SSL certificate from a trusted Certificate Authority, such as Thawte and VeriSign (see below).
  2. SSL Server Private Key. This is the secret key to decrypt messages from your visitors. It must be stored in a secure place where it is inaccessible to others. Don't lose this key, you will need it if you get a permanent certificate.
  3. Temporary SSL Certificate. It validates your identity and confirms the public key to assure the visitors that they are communicating with your server, not any other party.

Now, the final steps is to Generate Permanent Certificate.

  1. Copy the certificate signing request (CSR) and private key for later use.
  2. Go to Thawte, VeriSign, or any other Certificate Authority and choose to get a new certificate, our request our at 
  3. After the permanent SSL Certificate has been generated, save it to a secure location.
  4. Select Domain info in the Domain Settings menu.
  5. Go to the Web Service page and click the Edit icon in the SSL field.
  6. Enter the certificate into the upper box of the form that opens and click Upload.

Search engines rank web pages according to the software's understanding of the web page's relevancy.
To determine relevancy, each search engine follows its group of rules. The most important rules are

The location of keywords on your web page; and
How often those keywords appear on the page (the frequency)
For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page.

Search engines find keywords to be more useful if they appear sooner on the page (like in the headline) rather than later. The idea is that you'll be putting the most important words - the ones that have the relevant information - on the page first.

Search engines also consider the frequency with which keywords appear. The rate is usually determined by how often the keywords used out of all the words on a page. If the keyword is used four times out of 100 words, the frequency would be 4%.

Of course, you can now develop the entire relevant page with one keyword at 100% rate - just put a single word on the page and make it the title of the page as well. Unfortunately, the search engines don't make things that simple.

While all search engines do follow the same ground rules of relevancy, location, and frequency, each search engine has its particular way of determining rankings.

To make things more interesting, the search engines change the rules from time to time so that the rankings change even if the web pages have remained the same.

One method of determining relevancy used by some search engines (like HotBot and Infoseek), but not others (like Lycos), is the Meta tags. Meta tags hide HTML codes that provide the search engine spiders with potentially relevant information like the page description and the page keywords.

Meta tags often labeled as the secret to getting high rankings, but Meta tags alone will not get you a top 10 ranking. On the other hand, they certainly don't hurt.

In the early days of the web, webmasters would repeat a keyword hundreds of times in the Meta tags and then add it hundreds of times to the text on the web page by making it the same color as the background. However, now, major search engines have algorithms that may exclude a page from ranking if it has resorted to "keyword spamming"; in fact, some search engines will downgrade ranking in such cases and penalize the page.

Link analysis and 'click through' measurement are certainly other factors that are "off the page" and yet crucial in the ranking mechanism adopted by some leading search engines. It is quickly emerging as the most important determinant of classification, but before we study this, we must first look at the most popular search engines and then look at the various steps you can take to improve your success at each of the stages - spidering, indexing and ranking.

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